Hung Yen: Revive and boost tourism services

17:20, 29/05/2022

After a long period affected by Covid-19 pandemic, the policy of tourism opening as of March 15 has created a momentum to attract tourists to Vietnam in general and Hung Yen province in particular.  The revenue and tourist quantity have spiked, especially at weekends.  This is an active signal to resume safe tourism so that travelers can have valuable experiences in Hung Yen province.

Tourists visit Da Hoa temple, Binh Minh commune (Khoai Chau district)


At Pho Hien special national relic site (Hung Yen city), the number of visitors have increased.  Ms. Tran Thi Xuan, Deputy Chairman of management board of Pho Hien special national relic site said: As of May 1, 2021, Management board of Pho Hien special national relic site postponed all kinds of festivals and closed relics to implement measures for Covid-19 protection and control.  Over the past 2 months, activities of tourism and festivals have been recommenced. Relics have received thousands of tourists to come and contemplate. The number of visitors doubles at weekends.  Other tourism and relics sites as: An Xa temple (Tien Lu district), Da Hoa - Da Trach temple (Khoai Chau province), Nom pagoda (Van Lam district) also attract the great number of tourists. Hung Yen province now is a safe destination and a good choice for a one-day vacation.

After receiving the direction of the Ministry of Culture, Sports and Tourism about reopening tourism activities under new normal, the Provincial People's Committee issued the Plan ref 45/KH-UBND dated 14 March 2022 on the demand stimulation and recovery of tourism activities with the adaption to the new situation. The Department of Culture, Sports and Tourism has directed and guided the attractions, tourism business and service agents to ensure the facilities and tourism personnel to meet the demand after resuming tourism.  Plans for Covid-19 prevention and control according to regulations of the province and medical authorities including the plans for treatment of medical incidents related to tourism are carefully made.

For Hung Yen tourism to develop in the new normal, one of the important solutions is advertising and promoting Hung Yen's tourism with domestic and foreign tourists in the fastest way on the basis of information technology, digital transformation. Now information of Hung Yen tourism is mostly disseminated through websites of state agencies, web portals of the Department of Culture, Sports and Tourism, the provincial tourism promotion center, propaganda through social networks such as Facebook, TikTok, Youtube, Zalo.  Application of information technology in tourism propaganda has assisted the enterprises to connect to tourists and state management agencies in proving information about the tourism activities. 

Provincial tourism promotion center joined Vietnam international travel mart - VITM Hanoi
Provincial tourism promotion center joined Vietnam international travel mart - VITM Hanoi


Also, the Provincial tourism promotion center actively joined Vietnam international travel mart with the theme: 'Hung Yen tourism, attractive destinations'; cooperated with the travel agencies to pick up and guide delegations to Hung Yen on the waterway tour and the road traffic tour to Pho Hien special national relic site (Hung Yen city), Da Hoa- Da Trach relic cluster (Khoai Chau district). The Department of Culture, Sports and Tourism also directed that districts, towns and the city should examine the quality of technical infrastructures of tourism services; improve the degraded zones to raise the tourism product quality. All organizing activities must commit to fully comply with regulations in tourism service business and Covid-19 epidemic prevention and control. Now the Department are focusing on supporting to build some new tourism production models in localities having potentials to develop eco-tourism and culture attached with craft villages and agricultural and rural tourism.  Some major places are orange gardens, banh rang bua (harrow-shaped rice cake) craft village, flower and ornamental trees growing village in Van Giang district; bamboo fish trap weaving craft village in Thu Sy commune (Tien Lu district); Nom and Thai Lac pagoda, Nghia Trai medicinal herb craft village...

Mr. Pham Van Hieu, Deputy Director of the Department of Culture, Sports and Tourism said: In the coming time, based on the practical situation, the Department would: cooperate with Vietnam National Administration of Tourism and some provinces and cities to recover the tourism activities; do surveys, dissemination and introduction of destinations; hold seminars for development connection among localities; consult the provincial People's committee to direct the tourism program in the province; implement the assistance package of the Government to tourism activities. Thanks to comprehensive solutions, Hung Yen tourism has given new signals of thriving in the first months of 2022, making a momentum for Hung Yen tourism reviving and taking a leap in the coming time.

By Le Hieu

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